Most creative teams start the same way:
a few free fonts, quick downloads, shared folders named “Fonts_Final_2”, and everyone just trying to make it work. It’s fast and flexible — until it isn’t.
Over time, fonts become fragmented across teams, licenses get lost, and the brand’s visual consistency begins to break down. If that sounds familiar, it’s time to make a shift.
Here’s your roadmap to move from free font chaos to a structured, scalable type system.

Earlier this month, I had the chance to attend Polish Graphic Design Talks #14 in Warsaw — a full day dedicated to one of the hardest, most avoided, and most necessary topics in our field: money. The theme, Design & Money, hit close to home.

I get asked this a lot: “Can’t we just pick a nice font and make it our logo?”
And honestly — my answer is usually no. Not because fonts aren’t beautiful (they are!), but because using them straight as a logo brings along some issues that many people don’t realise at first.

the difference between a typeface and a font. It seems like a small technical detail, but in reality, understanding it can save you time, money, and legal headaches.