Main focus is on putting brand identity into typeface based on TONE of TYPE theory and method. In Koval Typefaces for Brands portfolio You'll find various type-related projects: form logo corrections, to complete typeface families for large branding projects.
Koval Typefaces for Brands solutions help our clients find the best way to represent brand's values in visual communications via typography. Our clients get short development terms, unique method and affordable licensing.
Consulting & research
Get consultation on choosing typeface, font licensing and type-related issues.
Or get a Tone of Type research on the typeface, that matches your brand's tone-of-voice.
Designing bespoke typefaces and making custom fonts, that represent your brand in the best way. Editing typefaces hinting for better rasterisation and kerning.
Logo & wordmarks
Desining destinctive wordmark with exact understanding what brands needs. Refining and redesigning existing logo. From Lettering & calligraphy for packaging and illustrations to logo with complete guidelines.
TONE OF TYPE METHOD
Brand's tone of voice first
Tone of Type is a unique approach to defining type parameters via brand's tone-of-voice. The idea is in matching typeface geometric axises with emotional axeses. So your brand's tone-of-voice could be transformed into definite parameters of type/wordmark. This gives exact match of typeface to overall brand's tonality. No need to play with fonts scroll through tens of fonts. Just get exact weight, style, contrast for your visual communications.
Working with designers, agencies and brands directly. Delivering high quality results matching overall brand strategy and identity. Here're some brands, companies and professionals that improved brand strenght with typographic solutions.