Most creative teams start the same way:
a few free fonts, quick downloads, shared folders named “Fonts_Final_2”, and everyone just trying to make it work. It’s fast and flexible — until it isn’t.
Over time, fonts become fragmented across teams, licenses get lost, and the brand’s visual consistency begins to break down. If that sounds familiar, it’s time to make a shift.
Here’s your roadmap to move from free font chaos to a structured, scalable type system.

Earlier this month, I had the chance to attend Polish Graphic Design Talks #14 in Warsaw — a full day dedicated to one of the hardest, most avoided, and most necessary topics in our field: money. The theme, Design & Money, hit close to home.

I get asked this a lot: “Can’t we just pick a nice font and make it our logo?”
And honestly — my answer is usually no. Not because fonts aren’t beautiful (they are!), but because using them straight as a logo brings along some issues that many people don’t realise at first.

the difference between a typeface and a font. It seems like a small technical detail, but in reality, understanding it can save you time, money, and legal headaches.

I’ve been reflecting on the idea of prefab design—inspired by Elizabeth Goodspeed’s recent piece on prefab brand identities—and wondering how this applies to typography.

Traditional type education often relies on “training the eye.” Students are taught to judge proportions and spacing the way their teachers do. But this easily turns into a closed loop: subjectivity is passed on, reinforced, and rarely questioned.

In Europe, the use of Google Fonts is no longer considered safe from a data privacy standpoint.