Earlier this month, I had the chance to attend Polish Graphic Design Talks #14 in Warsaw — a full day dedicated to one of the hardest, most avoided, and most necessary topics in our field: money.
The theme, Design & Money, hit close to home.
I get asked this a lot: “Can’t we just pick a nice font and make it our logo?”
And honestly — my answer is usually no. Not because fonts aren’t beautiful (they are!), but because using them straight as a logo brings along some issues that many people don’t realise at first.
I’ve been reflecting on the idea of prefab design—inspired by Elizabeth Goodspeed’s recent piece on prefab brand identities—and wondering how this applies to typography.