Pettix is a pet goods brand offering products and accessories for animals. The goal was to create a visual identity that reflects care, softness, and emotional connection between people and their pets.
Challenge
Design a logo that is distinctive and immediately recognizable within the pet industry. Develop a visual system that communicates both functionality and empathy. Ensure scalability and adaptability across packaging, digital platforms, and printed materials.
SOLUTION
Custom lettering inspired by paw prints and animal features, subtly integrated into the letterforms.
Soft and friendly aesthetics that evoke warmth, trust, and playfulness.
Flexible identity system with logo variations, patterns, and color palette designed for consistent application across brand touchpoints.
OUTCOME
The final identity gave Pettix a warm, approachable, and professional image. The logo not only differentiates the brand but also emotionally resonates with pet owners. With its versatile brand guidelines, Pettix now has a solid visual foundation to grow and connect with its audience.
