Custom font on a budget
What if you already use a fine free Montserrat font for your communications, but wish it be more unique to your brand?
In 2023 together with av.by team we've designed a customised version of Montserrat font.
As a result the client got a custom typeface for visual communications on a low budget and in a short therms
HOW IT STARTED
It all started with the idea that Montserrat could be turned in a rather contemporary sans with just some characters changed.
As a starting point we've chosen letter "a" from av.by logo, designed by Aleksei Shklianko. The letter defined the changes for other characters in the font.
Other characters followed a->a transformation.
THE CHALLENGE WAS TO MAKE A NEW CHARACTERS RATHER DIFFERENT IN STYLE, YET COMPATIBLE WITH ORIGINAL MONTSERRAT LETTERFORMS.
We've done several editions of some cornerstone letters. Some more wild, and some rather ordinary. So together with the av.by team we could find a proper balance of extraordinarily for their brand.