What if you already use a fine free Montserrat font for your communications, but wish it be more unique to your brand?
In 2023 together with av.by team we've designed a customised version of Montserrat font.
As a result the client got a custom typeface for visual communications on a low budget and in a short therms
HOW IT STARTED
It all started with the idea that Montserrat could be turned in a rather contemporary sans with just some characters changed.
STARTING POINT
As a starting point we've chosen letter "a" from av.by logo, designed by Aleksei Shklianko. The letter defined the changes for other characters in the font.
Other characters followed
a-to-a style transformation.
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THE CHALLENGE WAS TO MAKE A NEW CHARACTERS RATHER DIFFERENT IN STYLE, YET COMPATIBLE WITH ORIGINAL MONTSERRAT LETTERFORMS.
ALIAKSEI KOVAL
We've done several editions of some cornerstone letters. Some more wild, and some rather ordinary. So together with the av.by team we could find a proper balance of extraordinarily for their brand.
RESULT
AV.BY design team uses customised Montserrat typeface as a display font for bold headlines, as an element of corporate merch. The project was developed in 3 month with one year of support.
We've worked with Aliaksei Koval on a serious branding task — font customization. The process turned out to be very comfortable and interesting. It's nice when you are understood and heard, when they share your values and are interested in the result. Alexey did not try to close the project and forget about it, but completely immersed himself in our task and brought the project to the necessary configuration. In addition to cool professional competencies, I would like to note the ease of communication, attentiveness and savvy of Aliaksei in legal aspects, which for us, as a legal entity, greatly facilitated and accelerated the work with documents.
Now we use the font created by Aliaksei on daily basis, the typeface makes our visual identity and visual communications notable and outstanding.
Anastasia Sidorevich
Lead communication design av.by
