In 2012–2013 during BRAND MINSK compaign MinskCity Typeface was launched as a co-project. UK-based INSTID institute made a research on Minsk brand tone-of-voice and provided results to design a concept of font family, that could be used for visual communications of Minsk.
Personal thanks to Ilya Ruderman, Andriy Shevchenko and Yanek Jontef for consultations.
