MinskCity — Minsk city typeface

In 2012–2013 during BRAND MINSK compaign MinskCity Typeface was launched as a co-project. UK-based INSTID institute made a research on Minsk brand tone-of-voice and provided results to design a concept of font family, that could be used for visual communications of Minsk.

Personal thanks to Ilya Ruderman, Andriy Shevchenko and Yanek Jontef for consultations.


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