Begu — 15 minutes delivery

Begu is a 15 minutes grocery delivery. 
During research with the client we've defined key tone-of-voice to be implemented in logo and visual identity. The logo dynamic is set with a slant angle. Le logo is set in non-contrast typeface (custom made, of course). It was made to avoid additional emotions/expectations exept fast. Bold weight is chosen to be visible and declare boldness in communication.