Let me be your guide in a world of custom typefaces.
I've developed and apply a unique approach to defining type parameters via brand's tone-of-voice. The idea is in matching typeface geometric axises with emotional axises.
I name it Tone-of-Typeface method.
—
The idea behind Tone-of-Typeface is
that your brand's tone-of-voice could be transformed
into definite parameters of typeface or logotype.
This gives exact typeface match to overall brand's communications tonality. No need to play with fonts or scroll down through hundreds of fonts.
Just get exact weight, style, contrast for your visual communications.
