Earlier this month, I had the chance to attend Polish Graphic Design Talks #14 in Warsaw — a full day dedicated to one of the hardest, most avoided, and most necessary topics in our field: money.
The theme, Design & Money, hit close to home.
I get asked this a lot: “Can’t we just pick a nice font and make it our logo?”
And honestly — my answer is usually no. Not because fonts aren’t beautiful (they are!), but because using them straight as a logo brings along some issues that many people don’t realise at first.